How to Increase Your Instagram Reach
Have you had crappy reach on the Gram for the last month or so? 🤯
If you’re one of the lucky ones, maybe your account has been good. My account has been up and down, mostly with a down trend in the month of November.
So I decided to take a different approach with my content… 🤫
Here’s what I’m experimenting with:
1️⃣ Less tips, more me
As much as I love social media and content hacks, anybody can share them. There’s only one “me” that cannot be duplicated, so I’ve been sharing more of “personal content” to let my audience get to know me a bit more.
2️⃣ Screw the trends
You can always jump on the existing trends if you want to, but you definitely don’t HAVE to. Got something funny or relatable to share? Share it anyways, even if it’s not “trending”. You can start your own trends. 😉
3️⃣ Relatability is everything
If you want “reach” and “traffic” on your content, you have to make people want to save and share your content. That’s where the new “eye balls” are going to come from.
And the one thing that makes people wanna share a piece of content is when they relate to it. Think about the most relatable things you can share that would have people share it.
Is that the entire content strategy?
Definitely not!
That’s just one piece of the puzzle = reach/traffic.
However, it’s a huge one, because if there’s no traffic, there’s no one to convert to leads or clients. 🫢