How To Get Qualified B2B Leads using PPC
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When it comes to running ads on search and social media, the main issues we see with B2B marketing in particular are around creativity and targeting.
The key to pay-per-click advertising is always the same, no matter your industry — getting great ads in front of the right people at the right time.
To do this well in B2B you need to start by looking at the conversion funnel your customers are going through and understand the pain points they have throughout this funnel.
Ready to smash your competitor’s PPC out of the park?
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Timestamps
00:00 — Intro
01:34 — The Buyer Journey
04:21 — Competitor Research
07:33 — Ad Placement
09:57 — Ad Creative
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Exposure Ninja is a multi-year Global Search Award-winning search marketing agency, specialising in search-driven lead generation for B2B and B2C brands.
We launched the world's first AI Search Optimisation service in 2023, and we've been delivering high-ROI SEO and Paid Media since 2012. We turn brands into industry leaders in search. Proudly B Corp Certified.
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Scripted by: Jess Percival
Recorded by: Tim Cameron-Kitchen
Edited by: DirekVim
Thumbnail by: Dale Davies
Produced by: Jess Percival, Dale Davies, and Tim Cameron-Kitchen
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