A/B testing – How to optimize landing pages for a better conversion rate using Pagewiz
Whether you’re a small business owner or work for a large enterprise, Pagewiz Academy is your place to learn how to design better looking, higher-converting landing pages.
In this video, you’ll discover how to increase conversions on your Pagewiz landing pages by A/B testing your own landing page variants. Step by step you'll see how to create a variant of your original landing page, set its frequency (to determine how many recipients will see the variant versus your original) and tweak the layout, text or design to test a change you think may boost leads or sales. You’ll also find you're not limited to just one variant: the Pagewiz platform lets you test as many as you'd like. It even makes sure you always send the same variant to the same users. That kind of consistency can be crucial if you’re testing pricing and want to be certain visitors see the same price they saw the first time they came.
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