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What is a Social Media Influencer?
A social media influencer is someone with a significant audience of online followers and is usually of high profile or credible within a specific industry whether it’s Beauty, Video Gaming, or Fitness.
With great influence, comes great responsibility. A Social Media Influencer has the reputation of a brand in their (sometimes unregulated) hands. Building your social media skills can also help with your next job application if you want to take it as a career.
If you want to make a living from Social Media influencing, you need to put in the hours! This is no ‘get rich quick’ scheme. Gaining authority in your niche can be challenging as social media is such a competitive market, but nothing is impossible…
6 things you need to do to become an influencer:
Build a community around your niche and stay on brand
Stand for something
Create goals
Network with other influencers
Understand the difference between each social network and how they can work for you
Be constantly learning and willing to use new platforms
If you’re aspiring to be an Influencer to make money, you might be looking at the wrong career. It might seem like an easy thing to do but it takes real dedication. Consider looking at all social media marketing jobs as there’s a wide variety ranging from hands-on Community Managers to Strategic Directors and Social Media Management.