ACROSS Discuss: F&B Insights With Will & Johnny - Ep. 8
According to the motto “from insiders for insiders,” we examine the top topics in the industry in exciting, entertaining discussion settings.
Will Odwarka and Jonathan Doughty are among the most experienced F&B experts in the retail gastronomy scene in Europe.
Episode 8:
Oftentimes, food service at retail locations is one of the working strategies, however, it is not a universal answer for how to draw in the masses. Customers do not visit shopping centers, etc., for their F&B lineup only, therefore, the general idea of just filling up space with more gastronomy services so that it will bring in many more visitors is far from being a viable approach to solve a potential footfall issue for the location. For operators, volume, frequency, and the ability to spend are among the core metrics when establishing a successful lineup for a center, yet they show potential performance in only black and white. So, where exactly do property companies get it wrong when arranging multiple F&B services in one space?
In this episode, Will and Johnny discuss what property operators need to change in their approach of arranging F&B services on the basis of the more the better to make a location´s food service lineup truly successful.