"Love Your Eyes" - An Interactive Installation
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A multi-city interactive installation that toured across Canada for the Opticians Council of Canada. The campaign message, "Love Your Eyes", urged the public to take care of their eyes in a unique manner; interactive educational videos about Licensed Opticians* that awarded each participant with a "Love Your Eyes" gift package. Within each gift package were items that would help an individual take care of their eyes as well as a $100 gift certificate for eyewear redeemable at local optical stores.
The installations also directed individuals to visit www.licensedoptician.ca and enter to win giant prize packs. Winners were drawn on October 1st - Congratulations to Jane Finley of Surrey, BC and Priscilla Pooler of Saskatoon, SK!
*The provision of eye health care varies from province to province.