Lacta - The Taste of Love - Data Targetting
In the branded film by Lacta chocolate in Greece, a lonely man is living in the future with an AI robot, that satisfies his every wish. Until she's updated with "Artificial Emotions" and wants to find out what love is...
A teaser campaign on YouTube used real-time data, in order to present ELLi as the robot that knows everything. Viewers saw personalized ads, showing ELLi knew the type of their device, or the weather conditions at their location. On Facebook, ELLi appeared to know users' gender, age or even their birthday.
But even if ELLi knew everything, she still couldn't understand what love is... Users were invited to https://www.thetasteoflove.gr to help ELLi learn, by submitting a photo that captured love for them.
Viewers exposed to those messages were twice as engaged with the film, which when released on Valentine's day, made Lacta's YouTube channel, the most popular in Greece.