Lacta - From the Start - Case study
"From the start" is a 5-part web-series that tells the story of a man that doesn't believe in love, falling for the girl he sees in a dream he has every time he eats a piece of Lacta chocolate.
The web series had 2 million viewers in a country of 5 million Internet users and Lacta's YouTube channel became number 1 in Greece, with the biggest number of views & subscribers in the country.
The story not only captivated audiences but managed to have everyone talking about the effect eating a Lacta chocolate has. And the buzz around Lacta's magical taste did wonders for its sales as well, growing them by 14% vs the year before.
http://www.lacta.gr/apotinarxi/awards