How to introduce innovation into the DNA of 21st century companies by Almudena Rodriguez Pardo
How to introduce innovation into the DNA of 21st century companies by Almudena Rodriguez Pardo: One of the greatest challenges that executives and organizations face is promoting creativity and innovation within their companies, including the involvement of leaders and teams in the search for new disruptive products and services. Nowadays, the word Innovation is in all corporate conversations, we could even say it is a hype! This is probably true for some companies, but as a matter of fact, innovation is the key factor which can make a difference in the marketplace and can guarantee for business sustainability. We read the famous article ‘Software is eating the world’ in 2011. In 2021 the new mantra is “Innovation must eat the world!”.
But how?
“I have to finish the project first!” Does it sound familiar to you? Employees ‘don’t have time’ to deal with creative approaches in their company. Despite numerous Design Thinking workshops and hackathons, most traditional companies fail to develop a culture of disruption.
In this talk, we will analyze the various approaches that are required to establish a creative culture and maintain it over time as a systematic resource of the organization. We will observe some examples of success in the industry, and we will learn from them the practices that can transform a traditional company into an innovation-oriented organization.
This is part of the Aginext Community's 9th Annual Agile Tour London:
https://aginext.com/agile-tour-london...