Ecommerce Google Adwords Audit - Real Account, Real Strategies
How can you generate profitable sales for your Ecommerce store? Watch me in this Ecommerce Google Adwords audit as I dive deep into a real Google Ads account of a sunglasses and snow goggles brand in Australia.
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In this video, I will show you all the opportunities in this Google ads account and the low-hanging fruit that will help this Ecommerce store generate profitable sales. They had some nice foundations set up in the account. However, I suggested that we make a lot of changes if we want to scale this account up.
The strategies I recommend in this PPC audit are quite advanced, so I just wanted to let you know that in case you are just starting to learn this stuff. Pay attention to my recommendations and after watching more and more of these audits, you’ll start to pick up the different strategies and the way I think when approaching accounts.
Google Ads, as many merchant would view it, is one of the most complicated marketing platforms in the Ecommerce industry. It offers countless tools, ad formats, channels, reports and different ways to spend money. And this is why I do what I do! This Adwords audit series aims to help as many Ecom store owners avoid mistakes that can significantly impact their campaigns, budget, and company.
Auditing your Google ads account is an absolute must in finding areas in need of improvement, expansion, or optimization and a crucial step in scaling your Ecommerce store. Watch this video to learn more!
📕 Click here to read my in-depth blog post about my Sunglasses Brand - Google Ads Audit: https://keycommerce.com/google-ads-au...
🕘 Timestamps:
0:00 Intro
2:09 Disable Search & Display Networks for the Search Campaign
2:30 Check Network performance by clicking “Segment - Network”
3:15 Change location targeting settings from “interested in” to actually “in”
4:30 Change bidding strategy. Don’t use “Maximize Clicks”
5:15 Change Ad Rotation to “Do not Optimize”
5:58 Use SKAGS method to organize campaigns
6:17 Adjust bidding based on profitability of keywords
6:25 Add negative keywords to your campaigns
6:38 Bid directly on high-performing keywords
6:55 Create brand campaign and bid directly on brand terms
7:55 Create separate campaign for high-performing & high-intent keywords
8:32 Review quality scores
9:03 Review ad copy
9:15 Turn off Google’s auto-applied suggestions
10:05 Refine audience targeting
11:39 Give the account some TLC (Tender Lovin’ Care) ❤️
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