Marketing & Sales Part 6: Trident Analysis of Marketing ROI
#BickertManagement #Analytics #Marketing
In this video, Michael J. Bickert discusses the concept of the Trident Analysis of Marketing ROI. What is this concept? And how can this help you analyze your Marketing ROI so you can plan out and execute strategies in moving your business forward? Learn more about this concept by watching our video.
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Episode Guide:
0:00 Start
2:17 Introduction The Trident Analysis of Marketing ROI
7:05 Quantity of Leads
9:18 Quality of Leads
12:08 Efficiency
15:57 Where to apply the Trident Analysis of Marketing ROI
19:04 Report Cards and Computations
28:56 Conclusion
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