Marketing & Sales Part 5: Web Analytics Analysis
#BickertManagement #Analytics #Marketing
In this video, Michael J. Bickert discusses the concept of Web Analytics Analysis and the best practices to help you ensure that you have a working website that properly reaches your target market. Learn more about this concept by watching our video.
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Episode Guide:
0:00 Start
0:34 Introduction: Web Analytics Analysis
2:33 Clickthrough rate (CTR)
6:28 Web Traffic Analytics
8:48 Sessions/Visits
12:12 Visitors
13:43 Bounce Rate
19:05 Page Views
22:04 Session Duration
27:00 Tools for Additional Insights: Heat Maps
28:03 Scroll Maps
28:19 Attention Maps
28:31 A/B Testing
30:28 Session Recordings
31:24 Funnel Analysis
35:09 Conclusion
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