Marketing & Sales Part 4: Word-of-Mouth
#BickertManagement #WordofMouth #Marketing
In this video, Michael J. Bickert discusses the concept of word-of-mouth and why it has a big impact in helping you raise brand awareness and increase sales. How can you take advantage of this concept to help you succeed in moving your business forward? Watch our video to learn more.
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Episode Guide:
0:00 Start
0:34 Introduction: Word-of-Mouth
3:32 Passive- Considerations for Leverage
5:36 Understanding of your UVP (Unique Value Proposition)
6:29 Perpetually Refine the 4 Constituents of Value
8:00 Passion, Pride, and Enthusiasm
9:45 Embrace a culture of constructive criticism and feedback
11:22 Fix Deficiencies
12:21 "Customer is King!" culture
13:13 Stand behind your product/service
14:33 Retention - build your army
17:13 Staff usage
20:41 Friends & Family discounts
21:42 Active- Considerations for Leverage
21:47 Consistently train your team to communicate your UVP (Unique Value Proposition)
23:00 Create and maintain a contact list
26:22 Define the ideal method of communicating your UVP
26:56 Perfect the "elevator pitch"
27:34 Engage as many as possible from your contact list
32:07 CRM is critical
34:19 Align interests
36:36 Ask for referrals
37:05 Make it easy to refer
38:25 Collect contact information for prospective referrals
40:21 Nurture
40:56 Track referrals and other lead sources diligently
42:14 Apply positive reinforcement for referrals given/received
43:24 Display and promote feedback from delighted customers
44:27 Give VIP treatment to referrals
47:27 Conclusion
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