The MultiChannel Digital Marketing Blueprint
Episode 75 of #DigitalBrunch: The MultiChannel Digital Marketing Blueprint - with Raluca Georgescu, CEO MTH Digital
#OnlineMarketing #DigitalMarketing #eCommerce
How do you go about ROAS and COCA (CPA) attribution when there are several digital marketing channels that are part of your marketing mix? We propose an approach that works well for us - The MultiChannel Digital Marketing Blueprint.
The MultiChannel Digital Marketing Blueprint is a new mediaplan approach that works like a matrix and it takes into account the stage of the digital marketing funnel in which your buyer persona is and it also takes into account the various audience segments you are interacting with. It basically focuses on spliting the digital marketing mediaplan into several buyer personas and paying attention to the budget you allocate for your promotion to each buyer persona. And it also takes into account the stage of promotion for each buyer persona profile - for a certain segment of the audience you need to build awareness, for another segment you need to focus on engagement and the rest of the audience who already knows you you need to focus on conversion.
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