Top Digital Marketing Books for Beginners - 12 Recommendations
Episode 34 of #DigitalBrunch with Raluca Georgescu, CEO MTH Digital: Top 12 Digital Marketing Books Recommended for Beginners
#DigitalMarketingBooks #OnlineMarketingBooks
David Meerman Scott - The New Rules of Marketing & PR
Andy Crestodina - Content Chemistry
Seth Godin - This is Marketing
Bryan & Jeffrey Eisenberg - Call To Action
William Poundstone - Priceless
Brad Geddes - Advanced Google AdWords
Chip & Dan Heath - Made To Stick
Hidden Persuasion
Avinash Kaushik - Web Analytics 2.0
Dan Ariely - Predictably Irrational
Martin Lindstrom - Buyology
Jonah Berger - Contagious
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So a lot of you have been asking me to recommend some good digital marketing books. Well, I think that in online marketing it is more about reading online and looking for blogs and other online resources to give you up to date information. I could still recommend you a few books that would be good for you in order to build a foundation that is needed for your digital marketing and marketing efforts in general. The book that I would definitely start with is the book by David Meerman Scott. He's one of my favorite experts in content marketing and social media. What the new rules of marketing and PR does for you is explain how exactly the social media and other blogs and content marketing have changed the marketing perspective. And it explains to you how to use social media, online video, mobile application use releases, how to build on real time marketing and how to make your PR efforts also take advantage of your online presence. Another book that I would definitely recommend is Content Chemistry by Andy Crestodina . Andy this is one of the top SEO and content marketing experts worldwide. And what this book is so good for is that it's actually an illustrated handbook containing a lot of diagrams and practical tips for your digital marketing efforts. It actually takes you through all the cycle of content marketing and it explains how to take advantage of content in order to build up your SEO. It's really, really good and you will love it. It's so easy to read it. Well, it's the third recommendation today, but definitely whatever you can get their hands on by Seth Godin. It's definitely a must read. This is the book. This is marketing is my personal favorite from Seth Godin. But also, if you haven't read already the Purple Cow book, I think that's also a must. What set explains very well is how conversational marketing works. He gives you hints about how to use social media in order to listen to customers first. And it is very important to listen to them if you want to engage with them in conversation, conversations and if you want them to actually care about your brand. So I think "This is marketing" is definitely a must read for digital marketing and beyond for everything that has to do with marketing. If we go more into online and more into conversion optimization and user experience, then "Call to action" is definitely a must read in this report written by Jeffrey and Brian Eisenberg, in my opinion, the number one user experience experts in the world. They have tons of experience and they actually give you a lot of details from their AP tests done for real brands. And it is really, really good. It says that it gives you the secret formulas to improve your online results. And it is like that. It explains to you how a simple CTA change could result in two more conversions. And this is especially good for e-commerce. What to choose from here?