Building A Cosmetics Brand & Securing Shark Tank Investment w/ Fiona Chan | Podcast Ep. 089
Fiona Chan is the founder of Youthforia, a cosmetics brand that specializes in makeup that’s actually good for your skin.
Youthforia has been growing like crazy since launching just a couple of years ago and even secured a Mark Cuban investment on Shark Tank recently.
In this episode we talk about:
✅ Where the idea for Youthforia came from
✅ The challenges of cosmetic product development
✅ How Fiona got her first sale and continues to grow marketing efforts
✅ And of course; the Shark Tank experience
Shop Youthforia 👉 https://youthforia.co/
Fiona’s LinkedIn 👉 / fionaco
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Talking Points:
00:00 - Introduction to Guest: Fiona Co Chan
00:44 - Fiona’s eCommerce Journey
01:30 - Conceptualizing, Innovating, and Developing Products
04:20 - Challenges of Innovating in an Established Market
05:45 - Collaboration with Manufacturers for New Products
06:43 - Safeguarding Unique Selling Points
07:27 - Establishing Strong Branding Principles
08:53 - Securing the First Sale
09:45 - Leveraging Influencer Marketing
11:32 - Exploring Youthforia’s Marketing Channels
15:39 - Pitching on Shark Tank
19:33 - The Impact of Appearing on Shark Tank
21:04 - Building the Youthforia Team and Operational Insights
21:40 - Navigating Growth Challenges
22:21 - Planning for Future Product Development
23:39 - Closing Insights for Entrepreneurs
24:29 - Where to Connect with Fiona and Explore Youthforia
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