From Lead to Lifetime Customer: Transforming Sales in Pest Control | PMP Industry Insider Podcast
Episode 192 - On this episode, Sheri Spencer Bachman shares her journey from second-generation PMP to founding her consulting firm, Pest Control Business Coach. She discusses best practices for developing salespeople, including training, role playing, tracking and more.
Sheri Spencer Bachman, Owner, Pest Control Business Coach
Hosts:
Dan Gordon, PCO Bookkeepers & M&A Specialists
Donnie Shelton, Triangle Home Services
#pestcontrol #pestmanagement #podcast #pmpindustryinsiders #pestcontrolentrepreneur #pestcontrolbusiness #pestcontrolbusinesscoach #sales #leads #salestraining
In this episode we discuss:
-Our sponsors Coalmarch by Workwave and PestSure
-PMP Industry Insiders Peer Groups
-Sheri's background as the second-generation owner of Spencer Pest Services, now part of Rocket Pest
-How and why she got into coaching pest control business owners
-How participating in peer groups have helped shape her career
-The training gap when it comes to pest control sales
-How selling is a mindset as much as it is a skillset, and that requires training
-The app Sheri developed when her company "ran out of whiteboards" and how it bolstered sales
-What it looks like to do sales training right
-Why you need a system for selling
-The power of role playing and how to do role playing
-A scene about role playing sales calls from "The Office"
-How Sheri recommends evaluating salespeople
-Sheri's experience selling her business to Halle Capital as the platform for Rocket Pest, working with PCO Bookkeepers & M&A Specialists as a broker
-How unlike technicians, no CEUs are required on the sales side of the business
For complete show notes and links to resources, visit: https://www.pmpindustryinsider.com/po...