Want more reach on LinkedIn? Start using long-form articles.
In this video, Tiffany Parson and Ashioma Isu from Virtual Hired Hand Team break down how LinkedIn articles help you.
Build authority
Show up in search (even AI search)
Grow engagement
Repurpose content into posts, clips, and more
We also cover the difference between articles vs newsletters—and how to use both the right way.
If you're creating content, hosting webinars, or managing social media, this is for you.
What you’ll learn:
Why LinkedIn articles matter now
How to stay consistent with your topics
How to repurpose one article into multiple pieces
Why summaries (TLDR) increase reads
How to track what’s working using analytics
Action step:
Write one article. Turn it into 5+ pieces of content.
Comment or DM if you need help turning your ideas into content.
00:00 Intro
00:07 What this video is about (LinkedIn focus)
00:20 Articles vs Newsletters (key difference)
00:45 Why LinkedIn articles matter (engagement + reach)
01:10 Build authority with long-form content
01:35 Make your content searchable (AI + LinkedIn search)
02:05 Repurposing: turn 1 article into many posts
02:40 Check analytics (what’s working, what’s not)
03:10 Stay consistent with your topics
03:50 Don’t confuse your audience (niche matters)
04:20 Share your article across platforms
05:00 Bonus: post on your own blog too
05:25 Use list-style content (top 3, top 5)
05:55 Add a summary (TLDR section)
06:30 Think like blogging (old strategy, still works)
07:00 Use feedback to refine content
07:30 Final tips + CTA (comment, follow, subscribe)