Threads will add Broadcast Channels style feature called live chats soon
Threads is rolling out a new feature called Live Chats, and it could change how you connect with your audience.
In this video, Tiffany Parson and Ashioma Isu from Virtual Hired Hand Team break down what it is, how it works, and why it matters for social media, content repurposing, and webinars.
Simple idea: it’s a one-to-many, real-time broadcast chat (read-only for now) where you share updates, links, and key information all in one clean space.
No clutter. No lost comments. Just direct communication.
We also share how you can use it to:
Warm up your audience before launches
Send event updates and reminders
Repurpose email content into social touch points
Build more real, human connections (especially in the AI-heavy space)
Be on the lookout as this feature is rolling out soon
00:00 Intro
00:08 What this video covers
00:23 Threads “Live Chats” explained
00:55 How it works (simple breakdown)
01:20 Read-only broadcast style
01:40 Why it’s useful for events & webinars
02:05 Comparison to Facebook groups
02:40 Cleaner info, less clutter
03:00 When it’s rolling out
03:20 Using it to warm up your audience
03:50 Content ideas (launches, updates, links)
04:15 Extra touchpoint beyond email
04:40 Building real human connection
05:00 Final thoughts + what’s next
05:15 Outro