Ipsos UK Podcast: Politics Talk - The People Behind the Polls
Holly, Lily and LaShanda, the people behind The People Behind the Polls, take you through the fascinating study we did during the election - 'The People Behind the Polls'.
For this study we followed voters from all across the country for the duration of the General Election campaign to understand their views on the parties, politicians and the policies.
The trio discuss the headline learnings from this study and talk through the benefits of conducting this type of research.
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