Exploring Digital: The Women in our Data
Did you know that 56% of men in Great Britain agree that when it comes to giving women equal rights with men, things have gone far enough?
We've looked at how the perceptions we see in Ipsos's gender research compare to the reality we see in our passive online measurement solution, Ipsos iris.
While the digital world should be a level playing field accessible to all, our research suggests that outdated gender roles persist online. Across everyday categories like health, careers and retail we have found a wealth of differences in how men and women behave online and how this is influenced by factors such as age, parenthood and income.
If you'd like to discuss this further, please reach out to Samira Brophy ([email protected]) or Matt Patchett ([email protected]).
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