Pennock Digital's Ad Approach and Capabilities
We've helped clients generate over $50M in revenue by delivering more first-time customers than they’ve ever seen.
If you're running an eCom brand, you don’t just need traffic—you need qualified traffic that converts. Following advice from Google, Meta, and others but still missing your forecasts? You're not alone, but we’ve got a solution: The Cascades Strategy.
Here are a few results:
DedCool: 27% ROAS lift in 45 days, 15% profit increase in 12 months.
MOB: 3-point ROAS gain, 31% revenue growth in 90 days.
Lisa Says Gah!: 4-point MER rise, 57% increase in new customer revenue in 30 days.
Green Envee: Doubled revenue in 90 days, CAC down 35%.
Juvia’s Place: Achieved 11x ROAS in 7 months with a $37 AOV.
I’m Nikki Lindgren, founder at Pennock, where we drive profitable, data-driven growth for DTC brands. With experience from Kiwi Inc., The Narrative Group, and campaigns for McDonald's, Pixar, and more, I developed The Cascades Strategy—proven with 75+ brands to deliver a 27% ROAS lift in 90 days.
Most eCom brands struggle to scale for three reasons:
No strategy for key revenue peaks.
Focus on the wrong metrics—CAC/ROAS instead of profit.
Generic advice from platforms, inflating ad costs.
We fix this by:
Spreading media dollars across platforms to lower costs.
Using predictive models to focus on profitability, not just CAC/ROAS.
Spending money when it matters—analyzing data instead of relying on machine learning alone.
Our approach consistently drives standout results, and I guarantee a 25% ROAS increase in 90 days—or your money back.
Think you’re leaving money on the table? Let’s talk. Click the link for a 15-minute call with me.