There's 2 types of buyers, which one are you?
When it comes to buyers, understanding their mindset is key.
There are two main types: those who are problem-aware and those who are solution-aware.
If you ask a room full of people who’s specifically looking for a CrossFit gym, you might get silence. But if you ask who’s unhappy with their current fitness level and wants to make a change, almost everyone will raise their hand.
The difference lies in how you frame the question—problem versus solution.
Knowing this can help you tailor your approach to meet your audience where they are.
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