St Johns River to Sea Loop Summit #7
Social Savvy: Successes & Pitfalls of Social Media Campaigns
This session covered how to design and develop successful social media campaigns that promote trail networks. Key topics include collaborative marketing, leveraging shared resources, and examples of campaign successes and pitfalls. Information on streamlining campaign processes by taking advantage of online platforms to harness the use of story maps, printed matter, trail guides, and other traditional promotional materials.