Email Campaign Planning: From Idea to conception

Опубликовано: 24 Апрель 2026
на канале: Jen Heppell Starchelle Communications
28
2

Planning an effective email campaign doesn’t have to be overwhelming! In this video, I’ll walk you through the entire process—from brainstorming your campaign idea to executing it seamlessly. Learn how to define your goals, craft compelling messaging, segment your audience, and schedule your emails for maximum impact.

Whether you’re an online course creator or a small business owner, this step-by-step guide will help you create campaigns that convert.

🔑 Key Takeaways:

How to set SMART goals for your email campaign.
Tips for writing engaging subject lines and CTAs.
Best practices for segmenting your email list.
Tools to streamline your campaign planning.
💬 Have questions or tips? Drop them in the comments below—I’d love to hear your thoughts!

Don’t forget to like, subscribe, and hit the notification bell for more email marketing tips!

0:00 Intro
0:25 Step 1 - Set your goal
0:45 Step 2 - Audience segmentation
1:27 Step 3 - Planning content
2:44 Step 4 - Designing and building email
3:25 Step 5 - Execution and Automation
4:17 Step 6 - Analysis and Optimise
5.16 Pitfalls to avoid
5.42 Summary


1:42 Pop up: links to Subject Line Testers
Email Subject Line Tester: AI Powered Generator (mailmeteor.com)
Subject Line Tester (sendcheckit.com)
Free Email Subject Line Grader Tool – Test Your Email Subject Line

Contact me here
Email 📧[email protected]
Website 💻Starchelle.com
Sign up for my Tech Cafe and come pick my brain
☕https://go.starchelle.com/tech-cafe
Want to know how to create your own funnel ⚠️https://go.starchelle.com/funnelsthat...
Book a power hour ⌛https://go.starchelle.com/marketing-p...
Stuck with setting up Easy Peasy Funnels? Try my free course
https://go.starchelle.com/easypeasyfr...