Master Email Metrics: Analyse and Improve Your Campaigns

Опубликовано: 04 Август 2026
на канале: Jen Heppell Starchelle Communications
16
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Do you know how well your email campaigns are really performing?

In this video, I’ll guide you through the essential metrics every online course creator and business owner needs to track. You’ll learn:
📈 How to interpret open rates, click-through rates, and conversion rates.
📊 Tools to simplify tracking and reporting.
🎯 Strategies to optimise your campaigns based on data insights.

Understanding your metrics is key to making smarter decisions and improving engagement. Ready to master email marketing analytics? Watch now and start turning your data into results!

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Time stamps
0:00 Intro
0:42 Why do Metrics matter??
1:06 Key Metric - Open Rate
1:47 Key Metric - Click Through Rate (CTR)
2:29 Key Metric -Conversation Rate
3:16 Key Metric - Bounce Rate
3:48 Key Metric - Unsubscribe Rate
4:14 How to Analyse Metrics
4:43 Optimisation Tips
5:18 - Summary


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