Boost Website Conversion by 30% - Discover the Power of Personalization with Prepr CMS
Did you know that website personalization can increase conversion rates by 30% or more?
In this quick video, we show you how easy it is to implement website personalization with Prepr CMS. Meet Ellen, searching for her dream electric car on a generic leasing site and watch as we transform her experience through four simple steps!
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Transcript:
Did you know that website personalization can improve conversion rates by 30% or more? But many companies avoid it, believing it's too complicated, but it doesn’t have to be.
Nowadays there are new CMSs with which you can easily personalize your website.
Let's dive into it with a practical example.
Take a look at the homepage of a typical car leasing website. Notice anything? As you can see, the headline is very general and the recommendations are just as generic.
And here we have Ellen Electric, a woman who is looking for an electric car to lease. Her journey begins with a Google search for "electric lease car”, leading her to an ad from Acme Lease. Clicking through, she lands on the landing page for electric cars. There she starts searching for her dream car, checking out a few and… she’s got her eyes on this Tesla.
Then, Ellen clicks back to the homepage, and look at that! The once generic page is now customized to her preferences. The headline is focused on electric cars and the recommendations are personalized. This is a simple example of how you can personalize a website.
Now, let’s see how you do this with Prepper CMS. You're ready in four easy steps.
Step 1: Collect data
With Prepper's tracking code, you can monitor page visits and other events. This allows you to know which pages your visitors have viewed and their actions on those pages.
Step 2: Define segments
You can create a segment for visitors, such as Ellen, who are interested in electric lease cars. Segments can also be created for other preferences, like used cars.
Step 3: Create variants
With Prepper, you can easily tweak homepage elements. You just click the Personalize button. By copying the general element, you can quickly create different versions for each segment. We’re almost done.
Step 4: Show the right variant
To do that we request the content via the API. Here you see the GraphQL query to request the information for the homepage. Right now, the result is generic because we have not yet indicated who the visitor is. By adding the visitor’s ID to the header of the API request, the homepage transforms into a personalized version for Electric car enthusiasts!
And that's it! It's that simple to improve your website's conversion rate using Prepper CMS.
If you want to know more visit the website, or sign up for a free demo.