The Importance of Creating A Linear-Like Advertising Experience For Connected TV
With the rapid growth of streaming, media companies are eager to maximize ad revenue by selling campaigns across platforms to all audiences. Premium advertisements are often withheld from OTT monetization because addressable advertising does not have the quality and controls that advertisers have come to expect from linear TV.
Recorded at NAB 2022, this session will discuss the challenges in addressable OTT cloud monetization and best practices to support premium advertising.