Understanding Converged Selling: Emerging Strategies, Best Practices, New Solution
With television audiences—and hence television advertising revenue—fragmented across platforms, screens and ecosystems, broadcasters need to transition to selling their audience using one campaign and one currency, regardless of platform.
This kind of converged selling will need to maintain the quality and brand safety traditionally associated with linear TV, while offering the speed and precision targeting enabled by digital. This session will examine emerging converged-selling strategies and best practices and identify the new technologies and solutions that enable them. Panelists include:
Alan Wolk, Co-Founder and Lead Analyst, TV[R]EV (Moderator)
Hasan Rahim, VP of Advanced TV, a4 Advertising (Altice USA)
Steve Reynolds, President, Imagine Communications