Inside the Mind of a Design Manager : Business, AI and Future of UX in Dubai
Dubai Series : Episode 1
Muhammad Danish is the Senior Product Manager of Emirates NBD with over 15 years of experience in UX Design and Design Leadership.
We explored the Business side of UX from a product manager’s perspective. Danish shares his expertise in corporate banking UX, sheds light on the scope of UX in Dubai, and dives into the evolving role of AI in the design industry.
00:00 - Intro
0:38 - Expectation of Design Managers
2:52 - Understanding Business Requirements in UX
4:12 - Difference between Design Management and Product Management
6:44 - Business Requirements Without a Manager?
8:38 - Perception Management in UX
10:23 - Why the Ratio Designers to Engineers is 1:10 ?
12:03 - Over Designing in Dubai
13:10 - Scope of UX Design in Dubai
16:46 - Golden Period of UX in Dubai
19:00 - What is Design Squad ?
19:40 - Design Squad in Big Tech and Start-ups
21:09 - Talabat App
21:40 - Corporate Banking UX
23:41 - Security Based UX Decisions
25:13 - Importance of Designer's Perspective
26:39 - Why they failed in a UX Interview
29:29 - Will Ai replace Designers?
31:39 - When the Design Requirements aren't Clear
32:56 - Role of a Senior UX Designer
33:36 - When the User doesn't Co-operate
34:48 - Advanced UX Technology in Dubai
40:12 - Hiring Criteria for Corporate Banking
42:23 - Danish's Design Journey
46:49 - Danish's Transition from Computer Science to UX
49:07 - Advice for Aspiring Designers
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