Agile Meetup: Scrum Mastering for non-software / non-IT Agile teams

Опубликовано: 19 Март 2026
на канале: Agile HR Community
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While Agile started in the software space, it has now spread to many areas of the business.

Despite decades of application of Agile in the IT and software, there’s one Agile role that continuously is misunderstood, misrepresented or not mandated enough – the Scrum Master.

When many business and support function teams start adopting Agile ways of working, an Agile coach or a Scrum Master will be invaluable for a team that is only using Agile the first time.

The Scrum Master role has not existed in the traditional hierarchical organization at all. Thus, it is difficult to understand what this facilitative and coaching role really delivers.

In this meetup we’re going to share both recommendations and theory from our 10+ years of supporting the success and improvement of Agile teams both in software and outside.

Join Steven Robinson and Riina Hellström to dive deeper into the following themes:

Why on earth would be need a Scrum Master and what are they actually DOING?
Benefits and traits of great Scrum Masters
How does the role of the Scrum Master differ in software and non-IT/non-software such as business teams,
HR teams, product development teams or supply chain Agile teams?
Do’s and don’ts of a Scrum Master
Successes and fails from our journeys as Agile Coaches and Scrum Masters.
Special HR perspective – Scrum Mastering in HR