What a Media Buyer Actually Does Every Day | 17 Years of Real Ad Campaign Work
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Ever wondered what a digital marketing media buyer actually does all day? After 17 years running campaigns for everything from nonprofits to multi-billion dollar companies, I'm walking you through a real, unfiltered day on the job.
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/ @marketingthatclicks
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📋 IN THIS VIDEO
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I've held this job under a lot of different titles — ad operations manager, senior ad ops, media strategist — and I've made it all the way from a 45K nonprofit role to earning over 200K a year as a freelancer. In this video, I stop explaining what digital marketing is and just show you what it looks like.
You'll see how I start my morning by pulling campaign dashboards, what I'm actually looking at (CTR, CPA, ROAS), how I decide what to pause and what to scale, and what client communication looks like day to day. I also get into something most day-in-the-life videos skip: the continuous learning this job demands. New ad formats, AI bidding updates, Advantage Plus campaigns — if you're not staying current, you fall behind fast.
Whether you're exploring a career in paid media, trying to understand what a PPC specialist or digital advertising manager actually does, or just curious how campaigns go from launch to optimization to reporting — this one's for you. No coffee shop aesthetics, just the real work.
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⏱ CHAPTERS
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0:00 Intro — what a media buyer actually does
0:20 My 17-year background (and how titles vary)
1:08 The campaign lifecycle: setup, launch, monitor, optimize, report
2:53 How I start my morning — dashboard check and flagging issues
4:24 Getting hands-on: adjusting bids, pausing ads, testing creatives
5:13 Client communication and reporting tools
5:54 Why continuous learning is non-negotiable in this job
6:47 Collaboration — who media buyers work with
7:19 What you can actually earn in this career
8:00 How to get started + free intro course
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🔗 RESOURCES MENTIONED
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🎓 Free Digital Marketing intro course — see exactly what this job looks like and how to get hired:
https://coursecareers.com/a/alancmoor...
💼 Connect with me on LinkedIn: / alan-moore-digital-marketing
The Course Careers link is an affiliate link. I may earn a small commission at no extra cost to you.
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📲 CONNECT WITH ME
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📺 YouTube: / @marketingthatclicks
💼 LinkedIn: / alan-moore-digital-marketing
#DigitalMarketing #MediaBuyer #digitalmarketingcareer