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After 17 years in digital marketing and coaching hundreds of people to break in, here's the honest answer: yes, you can get hired with no experience — but only if you stop making the mistakes most people make from day one. Here's the exact step-by-step strategy.
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📋 IN THIS VIDEO
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I've spent 17 years in digital marketing. I have a BA in political science that nobody has ever asked me about — not once in a job interview or a client meeting. What got me in was learning the platforms, understanding how campaigns work, and being able to talk about metrics like CTR, CVR, ROAS, and CAC. That's what gets you hired.
In this video I give you the complete honest breakdown — no fluff, no false promises — of how to land your first digital marketing job starting from zero. The path is real. Nearly two-thirds of employers now prioritize skills over degrees for entry-level roles. But you have to be strategic.
The 3-part framework:
→ Part 1: Get in the right mindset — pick a specific lane (PPC, SEO, social, email, analytics) before you apply to anything. "I want to get into digital marketing" is like saying "I want to get into medicine." You need to pick the specialty first.
→ Part 2: Get good at getting a job — ATS-optimized resume, interview skills, and treating the job search like a full-time job. The people who land fastest aren't the most talented — they're the most disciplined.
→ Part 3: Become the best candidate — build your value across 4 dimensions: network, experience, skills, and credentials — in that exact order of priority.
If you don't give up, you'll land a job. The people who fail are the ones who stopped after 20 rejections. The ones who succeed kept going.
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⏱ CHAPTERS
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0:00 Intro — can you actually get hired with no experience?
0:38 What's really happening in the 2026 digital marketing job market
1:22 Part 1: Get in the right mindset — pick your specific lane first
2:29 The 5 digital marketing specializations (and how they differ)
3:09 Part 2: Get good at getting a job — the skill most people ignore
4:10 The numbers game — how many jobs you actually need to apply to
4:58 Part 3: Become the best candidate
5:17 The 4 things that make up your value as a candidate
6:30 Do you actually need a degree? The honest answer
8:13 The current state of the job market — no sugarcoating
9:05 Recap & how to get started today
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🔗 RESOURCES MENTIONED
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🎓 Free Digital Marketing intro course — see if this career is right for you:
https://coursecareers.com/a/alancmoor...
💼 Connect with me on LinkedIn:
/ alan-moore-digital-marketing
The Course Careers link is an affiliate link. I may earn a small commission at no extra cost to you.
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📲 CONNECT WITH ME
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📺 YouTube: / @marketingthatclicks
💼 LinkedIn: / alan-moore-digital-marketing
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