Masterclass: Inside Amazon's Innovation Culture
The innovation pathway begins with the customer. Working backward and innovating on behalf of customers is in Amazon's DNA. How does this innovation culture play out in practice at the multi-national e-commerce company?
Viewers will:
Learn about Amazon's unique culture and how the company innovates through four distinct elements: culture, mechanisms, architecture, and organization.
Discover lessons Amazon has learned along the way.
Explore how to unlock innovation and invention with your organizations.