JWT's Matt Eastwood on how to engage Millennials
Matt joined J. Walter Thompson as Worldwide Chief Creative Officer in July 2014. Described by Britain’s Campaign magazine as a “unicorn” in the communications industry, Matt has overseen some of the most innovative and recognizable creative projects in advertising today.
In this video, Eastwood talks about engaging the ever-changing i.e. millennials. He also talks about experiences and how they can be more important than campaigns.
Here's part two of the interview: • JWT's Matt Eastwood shares Advertising and...
Read the article: http://b-change.me/2017/09/01/matt-ea...