What Is Agile and Scrum Methodology | Marketing Perspective
An overview on applying Agile practices in Marketing.
In this video, we discuss how to apply agile concepts to marketing to stay focused on customer needs and on creating value.
Agile has gained popularity in software development for the last couple of decades. And because of its success, the concept has been adopted in various fields including marketing.
TABLE OF CONTENT
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0:00 Intro
0:09 Agile vs Scrum
0:44 Agile Marketing
1:20 Why Agile Marketing
2:09 Customer-centric
2:20 User Stories
3:16 Cross-functional Teams
5:09 Continuous Action and Delivery
6:08 Continuous Improvement
Agile management tools:
https://www.monday.com/
https://www.trello.com
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