The Name of a Brand Can Be the Difference Between Success and Failure
What's in a name?
Plenty, when you're a store named Away in the #Boston's Seaport neighborhood, and, of course, you just happen to sell #luggage and #suitcases.
In marketing - certainly retail - the name of your product, service, business or brand alone can make what you have to offer especially memorable. It could even be the difference between success and failure.
I love the name of this store.
You can't help but notice it. You can't help but remember it.
It speaks to their products. It speaks to their audience.
I'll have to do some shopping there soon.
What about your own brand name? Does it make such a strong statement and go such a long way as #Away's in achieving top-of-mind awareness? #Marketing #Advertising #Branding