The New Coca-Cola OREO Cookie Collaboration
In the course on Business Foundations I teach at @suffolk_u University @subizschool in #Boston, my students and I took a close look at the recent collaboration between a pair of universally popular "bestie" brands, @cocacola and @oreo.
What a great case study!
This collab is a fun, celebratory promotional offer that helps call attention to both the cookies and the soda in a very creative, clever way.
This special limited-edition, limited-time campaign is likely getting these two iconic brands lots of free publicity - earned media - as it is so unique and pleasantly surprising.
My students were happy to have the free samples, compliments of their professor😊, as well as the opportunity to study the prowess of such a, fun, innovative #marketing campaign.
A tasty time was had by all! #CocaCola #Oreo