5 Tips For Doing Successful Competitor Research- emarketing [Complete Guide]
In this episode of emarketing basics, we´re discussing competitor research for eCommerce. Links are provided at the bottom of this description to some helpful (and free!) resources to get you started.
emarketing Competitor Research Tool
0:10 - There are a lot of competitor research tools to choose from, but it takes a lot of time to figure out which tool works best for you. At emarketing, we make this process simple with the use of our Competitor Check tool that allows you to view your competitor information and their current ads.
Tip 1: Use free tools that are available on the internet
0:36 - Facebook Ads Library- use this tool to look up what your competitors are posting and advertising on Facebook.
Tip 2: Get Googling
0: 50 - Start googling yourself, your store, the products that you sell and your competitors. Keeping a list of competitors and following them on social platforms allows you to stay on top of your competitor research and awareness.
Tip 3: Like, Follow, Subscribe
1:03 - Start following any newsletters or social platforms that your competitors are advertising on. This allows you to generate ideas on what you liked, didn´t like, and what you could do better. We recommend keeping a notebook or journal to write these notes down.
Tip 4: Make sure your competitor research is based on what products you´re selling
1:20- Make sure you're not just focusing your competitor research on your industry, but the actual products you are selling. You can do this with the emarketing Product Overview Tool where you can see your competitors selling the same products on Google Ads or Amazon.
Tip #5: Do your research regularly
1:40 - Every two or three months you can make time to do competitor research for an hour. We recommend adding this to your calendar so you are able to do your competitor research regularly. This will allow you to stay up-to-date with your competitors and discover new competitors along the way.
Thanks for watching this episode of emarketing basics!
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➡️Visit our blog post `Doing Competitor Research Sucks – It Just Got A Lot Easier´ : https://bit.ly/2I8ZgY1
➡️Visit our website for more information on successful advertising: https://bit.ly/2WV3WnC
⬇️Free Tools for Ecommerce Merchants doing Competitor Research ⬇️
emarketing Competitor research tool https://www.emarketing.com/de
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