Google Smart Shopping Campaigns- Beginner's Guide [emarketing]
In this episode of emarketing basics, we're discussing Google Smart Shopping Campaigns 🛒
We're explaining the difference between Smart Shopping Campaigns and Advanced Campaigns so you can better decide which one is right for your store.
0:25 - Google Smart Shopping Campaigns are one of the highest performing ad platforms on the internet for ecommerce, so you definitely want to check them out. It used to require a lot of PPC knowledge to set up these campaigns, but now with Google Smart Shopping Campaigns, the whole process is quick and simple for those that do not have much experience.
0:40 - emarketing makes these campaigns accessible and easy to use for all ecommerce merchants.
0:44 - Let's dive into setting up a Google Shopping Campaign on the emarketing dashboard. You can click on Manage and then click on Create Campaign and we will guide you through a super simple campaign creation.
1:00 - Smart Shopping Campaigns often out-perform Advanced Campaigns because they use AI to determine which products are selling best and market trends in your sector.
1:18 - What are the pros and cons of a Smart Campaign vs an Advanced Campaign? We're explaining the difference and which campaign is right for you. We'll give our expert recommendation of best practices for running these campaigns.
Thanks for joining us for this episode of emarketing basics!
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