Future of Marketing with AI (3/8) - feliperego.com.au
In this video, I sat down with Jo Kelly, former CMO of uBank and a marketing and business leader who shared with me some valuable practical ideas as well as some strategic insights on leveraging data science and analytics in marketing to successfully build brands. Jo believes there will always be a need for marketers to think creatively to build a customer proposition. But more and more, there will be a bigger role for #data to play in these circumstances. She believes that the future will be further supported by data and will provide a much tighter focus for customers and brands alike.