Challenges Marketing Leaders Face When Leveraging Analytics (5/8) - feliperego.com.au
In this video, I sat down with Jo Kelly, former CMO of uBank and a marketing and business leader who shared with me some valuable practical ideas as well as some strategic insights on leveraging data science and analytics in marketing to successfully build brands. Jo believes finding the right skillsets and getting lost with the "shiny new toy" of AI are key challenges, but she also believes these are not necessarily bad things as long as there is an appetite for experimentation.