Brand identity vs Branding
Here are some good examples of brand identity:-
Coca-Cola: Coca-Cola has a very recognizable brand identity with its iconic red color and script logo. The brand is associated with happiness, fun, and refreshment. Coca-Cola also uses catchy slogans and jingles to convey its message.
Nike: Nike has a simple but powerful brand identity with its swoosh logo and “Just Do It” slogan. The brand stands for athleticism, motivation, and excellence. Nike also sponsors many famous athletes and sports teams to enhance its image.