UX Dark Pattern - Bait and Switch (Happy Easy Go)
This is one of the many types of dark pattern that occurs when a user sets out to do one thing, but a different, undesirable thing happens instead.
Minimal prices are shown on initial load of search results against each dates. The information change drastically to higher price range as user tabs through the dates. This is one of the best examples of “bait and click” where a user experiences huge amount of price fluctuations leading to reduced amount of trust towards the brand.
For more clarity:
0.12 sec - • UX Dark Pattern - Bait and Switch (Happy E...
You can see that the prices for 09 Sunday is Rs. 10995 and 10 Monday is Rs. 2789 along with 11 Tuesday is Rs. 2659.
0.20 sec - • UX Dark Pattern - Bait and Switch (Happy E...
After user tabs 10 Monday, the price immediately updates to Rs. 11329.
It sends out a strong message to the users that company completely disregards the value of time and effort of their users or customers.
As a designer, we have a great responsibility while taking these critical decisions which could lead to dark side. The designers are advocates of the users, building wonderful experiences by applying ethics by design. A great experience is created when the designer strikes a right balance of priorities between users, business and technology. Unfortunately, business decisions weighed more than other factors here.
Hope you like it. Thank you for reading and watching the walkthrough video.
This article is published at:
https://www.designimpacts.com/post/ux...
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I have also created another video about Dark Pattern-Hidden Cost.
You can click on any of the below links:
You Tube: • UX Dark Pattern - Hidden Costs (Cleartrip)
Medium: / fia8b0cuq4
Published at: https://www.designimpacts.com/post/da...
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