The 80/20 Rule what is it ? | Trending Social Media Marketing Tips for 2021 | Tip 7
Engage Using the 80/20 Rule: This principle is basically based on the old proverb ! All work and no play, makes Sam a dull boy.
People generally do not log onto social media platforms to watch advertisement, or to know about your product. They rather do it because they have some spare time, and they want to use it for the purpose of entertainment, to connect, or also to get inspiration.
If you want engagement, the secret is to always post 80% of content, which will be actually useful to your audience. This content can either be made by you or you can also share other’s contents, just remember the user should find use of the content in some form or the other.
Promotional social media posts should make up just 20% of your content. These types of posts should drive consumer action, such as making an online purchase. They should also include a call-to-action, such as “learn more” or “shop now.”
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