Threekit Is Creating The Visual Economy
Exploring the Visual Economy: The Future of E-Commerce
Discussing the concept of the visual economy in the context of e-commerce, expanding the definition of e-commerce beyond traditional online shopping to include any digital engagement with products, such as in-store tablets and digital ads. There's a shift from transactions involving simple, single product line-items to a future focused on high-value, differentiated products that offer multiple options and require deeper customer engagement and understanding.
The visual economy represents a move toward 'Fidgetal'— a blend of physical and digital experiences—where visual and digital experiences are crucial for customers to truly understand and engage with a product.
It is important to present products digitally in a way that reflects their physical attributes and the brand's intent, enhancing the overall customer experience.