How Often Should a Business Post on TikTok?
So... how often should a business post on TikTok?
After all, TikTok is one of the biggest social apps available and is attracting an increasing number of businesses.
But how often should you post for maximum reach and engagement?
Watch this video to find out — or for the full guide, see https://www.everywheremarketer.com/bl...
Here's a quick summary...
There's a whole mix of different factors used in TikTok's algorithm, including;
1. Video engagement — time spent watching, plus likes, shares and follows...
2. Account activity — what someone's engaged with previously, their location, etc...
3. Video metadata — captions, hashtags, music... and matching these with user preferences
4. And... posting frequency! Quite simply, posting regularly gives you more reach
But... how do you determine how often to post?
In brief:
1. Get to know your audience
2. Test different frequencies
3. Monitor your metrics and adapt accordingly
But this is just a summary. Remember to go to https://www.everywheremarketer.com/bl... for the full guide on how often a business should post on TikTok, including the 6 best practices you need to follow.