Guest Posting for Backlinks: Does It Still Work?
One of the main motivations for guest posting is for SEO...
But does it still work today?
Watch this video to find out — or for the full guide, see https://www.everywheremarketer.com/bl...
Here's a quick summary...
In fact, Google frowns on guest posting for backlinks!
In 2014, they said you should "probably stop [it's a] spammy practice"...
And in 2020, they said they just ignore such backlinks.
So does that mean you should stop guest posting?
Not necessarily.
After all, it's not all about SEO.
For one, guest posting regularly gives your audience repeated exposure to your message which builds your online visibility and helps grow your brand.
Yes, it can be lots of work, but with consistent, regular action, guest posting has a compounding impact!
Remember, most guest posts will stay published for years and the rewards for brand building and direct traffic stack up over time!
This is just a summary. Remember to go to https://www.everywheremarketer.com/bl... for the full guide, including how to stay on the right side of Google.