Easy Quick Guide: Install Google Analytics (New GA4 & UA Account) with Google Tag Manager
In this video, we’ll cover installing Google Analytics 4 and Universal Analytics with Google Tag Manager. Once you set up Google Tag Manager, you can easily install Google Analytics tracking for both a Google Analytics 4 property and a Universal Analytics property.
We’ll go through a couple scenarios like creating a brand new Google Analytics account, configuring the tracking in Google Tag Manager, and validating/testing tracking in both Google Analytics and Google Tag Manager.
00:00 Intro
00:41 Creating a New Google Analytics Account
03:25 Data Stream (Tracking) Details
04:43 Creating Google Tag Manager Account
05:30 Adding Google Tag Manager Code To Website
06:17 Installing Google Analytics 4 Tracking
07:28 Testing/Validating Google Analytics 4 Tag
09:38 Installing GA Universal Analytics
12:02 Testing/Validating Tracking
13:00 Conclusion
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Do you prefer using Google Tag Manager, another tag manager, or installing code directly on the site?