Creating a Google Analytics 4 Traffic Acquisition Dashboard in Looker Studio
Traffic Source Dashboard in Google Analytics 4
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Data Studio has rebranded to Looker Studio. This video covers creating/converting a Google Analytics 4 traffic acquisition dashboard from a Universal Analytics dashboard in Looker Studio. This dashboard leverages the Google Analytics Acquisitions Overview template available in Looker Studio (link below).
The template, however, is for Universal Analytics properties so you need to convert dimensions and metrics to what’s available in Google Analytics 4. Some metrics do require creating calculated fields in order to recreate what you might be used to seeing in Universal Analytics.
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00:00 Intro: Looker Studio Google Analytics 4 Traffic Acquisition Dashboard Overview
01:48 Adding Google Analytics 4 Data Source to Looker Studio Dashboard
03:28 Changing Data Source for Looker Studio Dashboard Elements to Google Analytics 4
04:18 Turning Looker Studio Dashboard Scorecards to Google Analytics 4 Metrics
04:53 Converting Bounce Rate to Google Analytics 4’s Engagement Rate
05:53 Changing Event Count to Google Analytics 4’s Conversions Metric
06:03 Creating Google Analytics 4 Field/Metric for Avg. Engagement Time
08:52 Google Analytics 4 Traffic Acquisition Channels Chart in Looker Studio Dashboard
09:26 Google Analytics 4 Active Users Line Chart in Looker Studio Dashboard
10:32 Google Analytics 4 Conversions Line Chart in Looker Studio Dashboard
11:36 Google Analytics 4 Traffic Acquisition Table
12:27 Google Analytics 4 Behavior Metrics (including Views/Session)
15:22 Google Analytics 4 Conversion Metrics (including Conversion Rate)
17:53 Google Analytics 4 Default Channel Grouping Table in Looker Studio Dashboard
20:37 Final Google Analytics 4 Traffic Acquisition Looker Studio Dashboard
This Google Analytics 4 traffic acquisition dashboard will provide you with an overview of how traffic is arriving on your website. There’s space for key performance indicators, charts, and a table. The dashboard covers metrics like users, sessions, engagement rate, and conversion rate while looking at traffic channels.
Looker Studio Google Analytics Universal Analytics Traffic Acquisition Template: https://datastudio.google.com/reporti...